Born Learning Trails

About Born Learning Trails

Born Learning began in 2005 as United Way’s first national public engagement campaign. It made public service advertising, parent materials and online tips, tools and templates available to help United Ways advance early childhood impact strategies. 

Today, United Way Born Learning is an impact product line, with a wide range of adaptable parent education pieces and communication tools targeting business leaders. Born Learning initiatives are rooted in the U.S. and also underway in Australia, Argentina and priority countries of Mexico, Brazil and China.

One of the things that makes Born Learning so unique is the rich, research-based content that is consistently delivered across all of its products. Its playful design and bold colors visually link the entire collection, including the cognitively stimulating Born Learning Trail.   

The Trail is a series of 10 interactive signs that offer fun, active learning activities for young children and their families. It helps parents, caregivers and communities create quality engagement opportunities when out on a stroll or visiting a local playground.

Signs are available in English and Spanish and translations can also be made to most other languages. The trail can be ordered as a kit and includes instructions, hardware, and reinforced, full color metal signs.  Building materials and muscle can be locally sourced – installation days make for a great volunteer events. Signs include the option to have special messaging, including sponsor names, company logos, or other investor recognition.

Ideas for leading a Trail effort in your community:

  • Contact your local United Way to express an interest.  Volunteer to fundraise, seek permits, organize volunteers, or otherwise assist the effort.
  • Promote the idea to other community groups – churches, early childhood education agencies, PTA groups.  Seek sponsors or investors to underwrite the project.   
  • Use neighborhood events to generate enthusiasm for a trail. Inquire with employers or local municipalities for community improvement grants.

To learn more about the Trail Kit ordering process or to place an order, please follow this link to